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How to use email automations to improve eCommerce marketing

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Email marketing has remained one of the most successful marketing tactics to boost eCommerce conversions. While traditional emails can be time-consuming and often only yield low open and conversion rates, email automations have emerged as a powerful solution that brings higher engagement and ultimately boosts revenue.

Email automation is the process of sending personalized automated emails to the right customers at the right time. It helps save time, improves customer engagement and can increase your revenue without any added effort. In this article, we’ll explore how you can use email automations to improve your eCommerce marketing strategy.

1. Welcome Series

Every new subscriber is a potential customer, and a great way to introduce them to your brand is through a welcome series. A welcome email series can consist of a sequence of emails introducing your brand, your products or services. This could include a 10% discount code for first-time customers, along with a brief summary highlighting what your brand stands for.

2. Abandoned Cart Email

One of the biggest challenges faced by eCommerce stores is the high rate of shopping cart abandonment. With email automation, you can send a sequence of automated abandoned cart emails to remind customers of the products they left in their cart. These emails may include incentives such as free shipping or a discount code to encourage the customer to complete their purchase.

3. Upsell and Cross-Sell

After a customer has completed a purchase, don’t leave them hanging without providing great customer service. Follow-up with a few more related products or services you offer that relate to the customer’s purchase. This way, you can increase sales and improve the customer’s shopping experience.

4. Review Requests

Online reviews are a crucial part of eCommerce marketing. Customers tend to trust online reviews as much as personal recommendations, and they drive traffic to your website. Automatically send an email to customers a few days after delivery asking them to leave a review. You can even offer an incentive for reviews, such as a discount code for their next purchase.

5. Re-engagement Campaign

Not all customers are active all the time, and some eventually become inactive. A re-engagement campaign is a series of automated emails that aim to bring your inactive subscriber back to your website by offering incentives, reminding them about products and asking for their input.

To Wrap Up

Email automation is a crucial tool for eCommerce stores. It’s a handy way to reach out to customers in a targeted and personalized way. By utilizing email automations, you can improve customer experience, increase revenue, and drive long-term customer engagement. Don’t wait, start using email automations today and watch your eCommerce store’s profits soar!

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